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Private label
credit cards are credit cards that have been
branded with a specific company name. Although
they look like store-issued credit cards,
private label credit cards are major credit
cards as the account number will have as part of
it the unique sequence that identifies the credit
card as Visa,
MasterCard,
Discover Card or
American Express. Private label credit cards
offer business owners a low-risk way to develop
brand recognition and customer loyalty. Even
though the name of a private business is on the
front of the card, another company will handle the
issuing and processing of Private label credit
cards. |
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